Facebook Plans on Using Ads to Attract New Employees - CareerEnlightenment.com

What this Means for LinkedInIts speculated that this could make Facebook stiffer competition for LinkedIn, which currently relies on B2B marketing and recruiting for a significant percentage of its profit. Its Talent Solutions tools which allow companies to recruit new employees accounted for 57% of LinkedIns profits in the third quarter of 2013.As Facebook makes it easier for businesses to use its existing advertising system to reach out to a massive audience for B2B marketing and recruitment, this could cut into LinkedIns profits.What this Means for YouBut what does it all mean for the average jobseeker? There are already a number of ways to use Facebook to your own advantage in the job hunt, including placing targeted ads of your own and using your network to share your talents or seek out elusive openings.Some businesses already use Facebook advertising as a recruitment tool, searching for new graduates from a certain school or individuals who have expressed interest in a certain industry. Big names like Gap, AIG, and Pepsi already use Facebook to share entry-level positions, while small businesses often post openings on their pages to find employees who have existing brand loyalty.As you search for a job, be sure to keep your job titles, responsibilities, and interests on Facebook current because this could help recruiters find you in the future.Like LinkedIn, your Facebook profile could essentially turn into a searchable CV. The changes to targeted advertising will be rolled out over the next couple of months, so now is the time to start clicking more consciously and updating all of your employment information to allow keyword-minded recruiters to find you.Used in combination with LinkedIn, this could potentially double your chances of finding satisfactory work.Rachel MacDonald is a freelance lifestyle writer with an avid interest in social media and marketing, keeping her skills current by perusing a wide range of online courses Australia related to thes e interests.